CNM Editorial
Media | 03/06/2003 5:00 am EST
The opinions expressed in this editorial are those of the author and do not necessarily reflect those of Decima Reports. The Canadian recording industry, as well as its broadcast, movie, and retailing partners, are to be congratulated on a cool new web site designed to teach teens about the record industry and how the purchase of music translates into music creation. A brief tour of the site, www.keepmusiccoming.com, demonstrates some slick, well-researched, compelling and thoughtful content. It remains to be seen if the site, message and campaign work; teens have at least their elders’ mastery of doublethink. But regardless of whether teens can be persuaded to hit the malls to buy CDs or use legitimate online services or not, the site is a triumph of Canadian self-restraint and humility. Recording industry executives likely weren’t taken aback by their finding that teens see no parallel between the physical theft of a CD and downloading from Kazaa. To their credit, though, they haven’t gone to the ramparts to castigate the
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