U.S. mobile ad revenue up 66% last year: IAB
Media | 04/22/2016 7:34 pm EDT
In the United States, mobile advertising revenues were up 66 per cent in 2015 compared to the previous financial year, totalling $20.7 billion US in 2015, according to a new report from the Interactive Advertising Bureau.
Overall, Internet advertising revenues grew 20 per cent from 2014 to 2015, when they totalled $59.6 billion US in the American market.
The report said that over the past 10 years, Internet advertising has had a compound annual growth rate (CAGR) of 17 per cent, and since 2010, that growth was “fueled” by a 100 per cent CAGR in mobile advertising, while
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