Corus to implement multi-platform licensing strategy

Corus Entertainment Inc. reported increased advertising revenues Thursday as it plans to seek out more multi-media licensing for its content. "We believe that there is virtually an insatiable appetite for consumers to consume more media on a multitude of platforms," John Cassaday, CEO of Corus, said during a quarterly earnings call with analysts. "Our belief is that new competitors will prove to be additive to the system as opposed to serving to carve up the pie." Cassaday said Corus plans to license content for more multi-media uses on devices like laptops and mobile handsets. The strategy comes as over-the-top content services like Netflix or Apple Inc.’s Apple TV service are seeking content agreements to make programming available online through mobile devices, websites and video game consoles. On Thursday Corus reported quarterly advertising revenues of $82.2 million, an increase from $77.4 million during the same period last year. For the quarter ending Feb. 28, Corus reported revenues of $191.1 million, up eight per cent from $177.5 million during the same period last year. Corus said its radio segment revenues increased five per cent in the second quarter and four per cent year-to-date. The radio revenues for the quarter increased 11 per cent in Ontario and remained flat in the West, the company said. Its television revenues increased eight per cent in the second quarter and 10 per cent year-to-date, and specialty channel advertising revenues increased 14 per cent during the second quarter and 15 per cent since the same time last year. The company’s subscriber revenues increased six per cent in the second quarter and eight per cent since last year, Corus said. Corus added that its Movie Central channel had 989,000 subscribers at the end of the quarter, up two per cent from the second quarter of 2010.

Corus to implement multi-platform licensing strategy

Brief | April 14, 2011

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Corus to implement multi-platform licensing strategy

Brief | April 14, 2011

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